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About Us

Our History

Applied Fitness Solutions started in Ann Arbor, MI in 2007. We had a tiny 3,000 sq. foot facility hidden in a storage complex complete with cement floors and very little equipment. Luckily, we also had an idea! We wanted to bring together the invigorating experience of group exercise classes with the structure and accountability of having a personal trainer.

How do we do it? We match up each one of our valued clients to their very own fitness coach who guides them through every step of their fitness journey. We’re there to provide support, education, and accountability so our clients don’t have to go it alone. Our clients use their coaches to help them adopt a healthier lifestyle and they use our in facility classes to take their physical fitness to the next level. AFS has classes for all ability levels and goals, so it’s as easy as telling us what you’re looking to accomplish and we’ll recommend the classes and the AFS coach that’s right for you!

Over the years we’ve grown from one little storage unit, to a bustling Ann Arbor headquarters, a flourishing second location in Plymouth, and now a brand new 17,000 sq. foot location in Rochester Hills. Our success is and always will be thanks to the relationships we have with our clients. We believe that everyone has it in them to make change happen, we’re just here to help extract that power.



Our Vision

Applied Fitness Solutions is a beacon of hope for those seeking a more fulfilled life. We are more than fitness. We are agents of change.

Our Mission

Through selfless service to others, we unite, empower, and enrich communities by offering accessible fitness programs predicated on personal relationships, science based evidence, and purpose-driven innovation.

Our Core Values


What do your programs include?

  • Your own personal degreed and certified AFS coach
  • Bi-monthly body fat assessments
  • Weekly nutritional guidance
  • Weekly tracking and check-in from your coach
  • Prescribed workouts and corrective exercise to do outside of AFS
  • Access to Client Education Portal and Personal Fitness Dashboard
  • Group based exercise classes tailored to your goal (weight loss, fitness, strength)


  • Month-by-month, cancel at anytime
  • Billed on the first day of the month to an on-file credit card
  • Your membership is based on your exercise prescription at AFS
  • Sessions are use-it-or-lose-it in the calendar month (accountability tool)
  • Monthly sessions can be adjusted for work/travel ahead of time
  • 30 day risk free guarantee
  • Free Hugs available upon check-in

Corporate Wellness

Utilizing the same “more than fitness” approach as our in studio classes and coaching, AFS has an entire suite of corporate wellness services designed to support your organization’s wellness-centric culture. Whether you’re aiming to spark conversation and interest, get your team moving, or simply get them thinking, tag us in and let’s have some fun!

Engagement options include hot topic lunch & learns, outdoor “pop-up” workouts for team building, wellbeing workshops, and our signature 12 week wellbeing challenge.

If cultivating a healthy culture is important to your organization (big or small) we’d love to help!

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